They are going to trick people into getting jobs now. How clever.
Sent by Abhilash.
Thursday 4 February 2010
Let's derive meaning out of nothing
(Click to view)
Found it on Google Reader. (Source: Sociological Images)
What could be the purpose of putting this image on a website for insurance quotes?
Well done someone. Not only have you managed to smuggle your hidden socialist-communist agenda into a capitalism-quoted website but you have also triggered an interesting pseudo-debate in the comments section here.
Irony of the matter and absurdity of the meaning, together make this world a beautiful place.
As for the comments feud, it has always been a source of entertainment.
Tuesday 2 February 2010
Embrace Life, without planning
The only logical explanation behind a good ad is - the account planning team was on vacation.
Meaningless post trying to say nothing
On a whimsical note, my cool cat cousin from the capital called me up yesterday and said, "Dee, you are a copywriter, no? That must be so cool!"
Damn these tricky questions posing as remarks. Such unforeseen spurts of vocal chords always evoke an expression of inimitable idiocy on my ever-blank face. My head usually starts stammering while churning replies and I end up mumbling few obviously shallow remarks while continuously struggling to drive my brain back onto clearer roads.
Words will never explain. I think I need a customized emoticon to complete my super-digital life. At the very hint of such pseudo-remarks, I could just text you my response. It's high time we exchanged real for mobile.
And in that vague context, I must state that the potential of emoticons has not yet been explored. Imagine a world where we have all the emotions translated into emoticons, saved on our mobiles and desktops. Why bother about expressing an emotion when a click or a 'send' button can do the job?
Here's what I figured out should work for me, as my personalized smiley-face - :Q)
No, that's my nose ring.
Damn these tricky questions posing as remarks. Such unforeseen spurts of vocal chords always evoke an expression of inimitable idiocy on my ever-blank face. My head usually starts stammering while churning replies and I end up mumbling few obviously shallow remarks while continuously struggling to drive my brain back onto clearer roads.
Words will never explain. I think I need a customized emoticon to complete my super-digital life. At the very hint of such pseudo-remarks, I could just text you my response. It's high time we exchanged real for mobile.
And in that vague context, I must state that the potential of emoticons has not yet been explored. Imagine a world where we have all the emotions translated into emoticons, saved on our mobiles and desktops. Why bother about expressing an emotion when a click or a 'send' button can do the job?
Here's what I figured out should work for me, as my personalized smiley-face - :Q)
No, that's my nose ring.
Sunday 31 January 2010
neurotic poet's sobmania
A Very Small Talk
Watch me walk by
with my head
sunk low in thoughts
and a mind
adrift in the fear
of small talk
No I don't
I don't hate
or think you're inane
as much as I'd love
to say it to your face
from the social tracks
I long derailed
And now sometimes I secretly
pray to be reborn
under the faith
that covers my face
allowing me facial contortions
to meet your thoughts halfway
But a wisp of fantasy
does not heal
the bruises I daily receive
as your swaggering sense of humor
trips on my blank face
No I can not run
and I can not hide
because you have a knack
of locating me
even in my mind
Now here I await
my intersectional doom
as you come
with a smile that seals my fate
and a weapon that promises a brain delivery to tomb-
Wassup?
Previous sob stories:
Admagic
deadline
Rustic link
Another day
Watch me walk by
with my head
sunk low in thoughts
and a mind
adrift in the fear
of small talk
No I don't
I don't hate
or think you're inane
as much as I'd love
to say it to your face
from the social tracks
I long derailed
And now sometimes I secretly
pray to be reborn
under the faith
that covers my face
allowing me facial contortions
to meet your thoughts halfway
But a wisp of fantasy
does not heal
the bruises I daily receive
as your swaggering sense of humor
trips on my blank face
No I can not run
and I can not hide
because you have a knack
of locating me
even in my mind
Now here I await
my intersectional doom
as you come
with a smile that seals my fate
and a weapon that promises a brain delivery to tomb-
Wassup?
Previous sob stories:
Admagic
deadline
Rustic link
Another day
Saturday 30 January 2010
BUY THIS
I just hired myself as a boss on profit sharing basis. So allow me to talk of my last 'agencied' campaigns, as they go live.
Here's one. Come back to complement me on the remarkable script. REMEMBER, IT'S ALL IN THE SCRIPT.
Here's one. Come back to complement me on the remarkable script. REMEMBER, IT'S ALL IN THE SCRIPT.
Friday 29 January 2010
Are you ready for a virtual sanyas?
I'm not the only one. There's a whole bunch of freaks out there asking you to take the plunge.
Click here, for a life without status updates.
Click here, for a life without status updates.
Tuesday 26 January 2010
The Paired-Words Strategy
He said, "oh, the meeting was fabulous! I followed the paired-words strategy you suggested through out the conversation. Never served a sentence without the dual delicacies. From 'brand interaction','user engagement', 'emerging market', 'visibility factor', 'saleability quotient' to 'naming conventions', 'tabular approach', 'product placement'... yeah, I said it all, flattened him out like a pizza crust ready to bake!"
My friend, University of Copyriots felicitates you with the 'Masters of Bullshittism Acquired.'
Go on, conquer whatever remains.
My friend, University of Copyriots felicitates you with the 'Masters of Bullshittism Acquired.'
Go on, conquer whatever remains.
Friday 22 January 2010
Digital fruit
She: Hmmm, I don't know how to operate this...where's 'My computer'...
Copyrioter, rising to the occasion: Apple can be confusing.
She: Especially for those who have not used it before!
Copyrioter: ONLY for those who have not used it before.
p.s. It's alright to lose an interview when you have exercised your right to look down upon the timed out folks who still live in the stone age of advertising.
Copyrioter, rising to the occasion: Apple can be confusing.
She: Especially for those who have not used it before!
Copyrioter: ONLY for those who have not used it before.
p.s. It's alright to lose an interview when you have exercised your right to look down upon the timed out folks who still live in the stone age of advertising.
Monday 11 January 2010
BrainDump: Warning,Gift,Curse.
BrainDump: Warning,Gift,Curse.
Ah pity such blog-wimps who steal from writers who only claim to be writers. Why do you need to torment us with your dump that was digested by another brain?
Poor victim: Textual Offender
Facebook is male
(Click to view)
Just try breaking up with Facebook and watch it go down on its knees.
Mumbai vous me décevez encore
So, it's been six months since I moved to this pretty little place in Kandivali. It's like another corner of the world. I didn't get it for free; I spent three months looking for the perfect house which obviously meant I spent considerable amount of time and money to get here, to find my corner of the world.
But six months were chopped off my life with deadlines and I did not get any time to enjoy the loveliness this house is till I fortunately had some unfortunate experiences at work, unfortunate enough for me to put an end to my work woes.
Unemployment has never made anyone so happier; a lot of you have already witnessed the glow.
So, here now, I have got myself some freedom to spend evenings sitting in this beautiful balcony, reading, writing, watching and speculating what colour the dusk would bring.
Only to be rudely shaken out of my beautiful dream (happiness in this city is a dream, isn’t it?) by my landlady who decided that I should move out. Why? Because she suddenly realized that she needed to renovate her own house. The large scale renovation she anticipated would go on for about 4 months. So, she wants her apartment back.
That's pretty convenient for her. My landlady gently told me how she is just not able to find a place on rent, to stay for a few months while her house gets renovated. Understandably, if anyone has to be in trouble in this case, it should be me and not her. Fair play?
To continue with my story, the mighty landlady came equipped with about 10 of her 'relatives' (all male) to discuss the matter with me, to tell me why I must vacate the house. Although when I demanded to be introduced to her companions, she said, “that’s my brother, that’s my uncle…….and …relatives from native place.” Her eyes did not seem to detect her brothers and uncles right and shifted painfully from one person to another. I made a little joke about how she never brought any of her brothers and uncles when she came to sign the agreement and collect her cheques but she didn't smile. I believe she's a little dense about such refined humor.
Now she has to get her house fixed before the monsoons. “You should come and see my house in monsoons”, she said reproachingly, “the roof leaks and there’s water all over the place.”
"Lady, I think your brain just leaked all its grey cells. It's not monsoon. It’s a miserly winters here, just the kind this creepy city deserves. And you just gave away your evil plans to wreck this city's last hope to keep me.
Wouldn't you have known this before? Monsoon was well over in this city when you decided to let your house."
So, a little conversation down the mouth, it became apparent that she was well aware of it and had planned to let her house only for six months. Though that's not what she had declared while letting the house. But that’s okay. Everyone deserves to make money, even if that means cheating, lying or putting someone in serious trouble. (Thanks to all those I have worked with in my tiny advertising career, it’s because of you I have such high morals.)
And if she had been honest, would anyone have actually wasted their time, energy and money to move to this place....for only six months?
But did she really have any choice, poor woman? She only has three houses in Mumbai and one can not blame her for being conniving when all that she wants is a roof without leaks. I’m with her on that. All these silly tenants (that’s me, right) want the house for one WHOLE year. Mostly, they dream of renewing the agreements as well. Such brazen expectations, you'd think!
Obviously, the leave and license agreement states that the house owner can give one month's notice at any time and there's nothing the tenant can do about it. So technically, your landlord can give you the apartment and ask you to vacate after a month also. No need for a valid reason. And reasons can be created anyways.
Oh yes, I can do the regular drama and at least give her a tough time before I go. But then, I am an Outsider and she is a Maharashtrian. Game over, I'd say.
I’m envious of the evil smirk my landlady must be wearing in her secret time. Damn!
_________________
It's not my first dip in the Mumbai spirit. Five years in this city have earned me a regional hangover, cheap intoxication notwithstanding.
Amusing? Not really.
But six months were chopped off my life with deadlines and I did not get any time to enjoy the loveliness this house is till I fortunately had some unfortunate experiences at work, unfortunate enough for me to put an end to my work woes.
Unemployment has never made anyone so happier; a lot of you have already witnessed the glow.
So, here now, I have got myself some freedom to spend evenings sitting in this beautiful balcony, reading, writing, watching and speculating what colour the dusk would bring.
Only to be rudely shaken out of my beautiful dream (happiness in this city is a dream, isn’t it?) by my landlady who decided that I should move out. Why? Because she suddenly realized that she needed to renovate her own house. The large scale renovation she anticipated would go on for about 4 months. So, she wants her apartment back.
That's pretty convenient for her. My landlady gently told me how she is just not able to find a place on rent, to stay for a few months while her house gets renovated. Understandably, if anyone has to be in trouble in this case, it should be me and not her. Fair play?
To continue with my story, the mighty landlady came equipped with about 10 of her 'relatives' (all male) to discuss the matter with me, to tell me why I must vacate the house. Although when I demanded to be introduced to her companions, she said, “that’s my brother, that’s my uncle…….and …relatives from native place.” Her eyes did not seem to detect her brothers and uncles right and shifted painfully from one person to another. I made a little joke about how she never brought any of her brothers and uncles when she came to sign the agreement and collect her cheques but she didn't smile. I believe she's a little dense about such refined humor.
Now she has to get her house fixed before the monsoons. “You should come and see my house in monsoons”, she said reproachingly, “the roof leaks and there’s water all over the place.”
"Lady, I think your brain just leaked all its grey cells. It's not monsoon. It’s a miserly winters here, just the kind this creepy city deserves. And you just gave away your evil plans to wreck this city's last hope to keep me.
Wouldn't you have known this before? Monsoon was well over in this city when you decided to let your house."
So, a little conversation down the mouth, it became apparent that she was well aware of it and had planned to let her house only for six months. Though that's not what she had declared while letting the house. But that’s okay. Everyone deserves to make money, even if that means cheating, lying or putting someone in serious trouble. (Thanks to all those I have worked with in my tiny advertising career, it’s because of you I have such high morals.)
And if she had been honest, would anyone have actually wasted their time, energy and money to move to this place....for only six months?
But did she really have any choice, poor woman? She only has three houses in Mumbai and one can not blame her for being conniving when all that she wants is a roof without leaks. I’m with her on that. All these silly tenants (that’s me, right) want the house for one WHOLE year. Mostly, they dream of renewing the agreements as well. Such brazen expectations, you'd think!
Obviously, the leave and license agreement states that the house owner can give one month's notice at any time and there's nothing the tenant can do about it. So technically, your landlord can give you the apartment and ask you to vacate after a month also. No need for a valid reason. And reasons can be created anyways.
Oh yes, I can do the regular drama and at least give her a tough time before I go. But then, I am an Outsider and she is a Maharashtrian. Game over, I'd say.
I’m envious of the evil smirk my landlady must be wearing in her secret time. Damn!
_________________
It's not my first dip in the Mumbai spirit. Five years in this city have earned me a regional hangover, cheap intoxication notwithstanding.
Amusing? Not really.
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